Nutricia: Dual-Screen Pregnancy iPhone App
This is an interesting iPhone app from Belgium babyfood company Nutricia. Nutricia support new parents throughout Belgium and were looking for a way to offer support even before babies are born. They...
View ArticleCannes: YouTube Interactive Music Machine
The Cannes Lions creative challenge “YouTube Good Work” entries have been submitted and it’s great to see some really innovative ideas being developed to help such good causes. This one caught our eye...
View ArticleMAS Museum: Live Interactive Tour
This is a great way to showcase the launch of the MAS museum in Antwerp (Flanders, Belgium). This virtual tour campaign was developed by Prophets for the MAS (a new museum in Antwerp) which opened it’s...
View ArticleSelfridges “Project Ocean” Digital Installation
This is a pretty unique campaign from London retailer Selfridges. In what they are calling “retail activism” the famous upscale department store is utilising all of their creative elements (online and...
View ArticleIntel: Museum of Me
This is a brilliant visualisation from Intel. This Museum of Me creates a ‘visual archive of your social life’ by compiling all your Facebook information and creating a three-minute long expose about...
View ArticleWrigley’s User Generated 3D Projection Mapping
After posting about NuFormer 3D Video Mapping Interactivity Test we were given a heads up on the world’s first ever user generated 3D projection mapping event by Wrigley’s 5 Gum. The event was...
View ArticleSocial Engagement Gaming: Call of Duty Elite
This is a great way to showcase the new upcoming Call of Duty: Elite, which has been developed to unite the community of Call of Duty players. In a fun trailer, Comedian TJ Miller narrates this...
View ArticleMagnotes: Social Annotations Concept
This is a pretty nice concept from the Miami Ad School New York. The concept was designed for Sharpie and it incorporates a social annotation platform based on interactive notes. The aim is to...
View ArticleIE9 Battle for Beauty: Real Life Interactive Game
Here’s a cool event where real life meets the online world. Last week, in downtown Toronto, Microsoft showcased a real life version of their Battle for Beauty, a multiplayer HTML5 game optimised for...
View ArticleMountain Dew: Street Art meets Paintball
Here is a new campaign from Mountain Dew Energy UK. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artist. This hype video features the Graffiti Kings...
View ArticleVolkswagen’s Augmented Reality App
Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this...
View ArticleFaceLook: Coca-Cola’s Facial Recognition App
Coca-Cola Israel have done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real...
View ArticleThe World’s Largest Space Invaders Game
Check out the Chelsea Football Club team members playing the world’s biggest space invaders game in real life. This real motion gaming technology combines everything we love about 3D projection mapping...
View ArticleNokia: Interactive Angry Birds Experience
Here’s a great interactive campaign from the guys at Wunderman Buenos Aires’s to promote the Nokia N8 in Argentina. The objective was to showcase the most popular apps that are available to download in...
View ArticleAudi iAd: Slide to Unlock
Here’s a clever little iAd from Audi. They’ve used a nice play on Apple’s “slide to unlock” feature to get users to engage. This campaign is for the new Audi magazine app which recently launched in...
View ArticleToyota: The Fastest Painted Website
Now this is pretty cool. This ‘making of’ video shows how Toyota have created a painted website that streams in real time. The site will be live until 26th November and you can interact with the site...
View ArticleHyundai: Times Square Billboard Racing Game
Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control...
View ArticlePuma: The World’s Fastest Purchase
Here is a nice idea from Puma in Mexico. To showcase their super fast running shoes they encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a...
View ArticleRugbeer: Tackle The Vending Machine
Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New...
View ArticleThe MINI Store: Mobile Test Drive Stores
Here’s a very clever idea from MINI in France. They recently announced the opening of 10 new stores to increase test drives for their MINIs but they weren’t your tradition car show rooms, these were...
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